GA4 Consultant (Remote – Anywhere)

Role: GA4 Consultant (Remote – Anywhere)

The client seeks a GA4 (Google Analytics 4) Consultant to support a digital product team in optimizing and evolving their analytics infrastructure. The role involves working on an ad-hoc, project-based basis, assisting with both the setup and troubleshooting of GA4 implementations across multiple initiatives.

This is a remote role, open to candidates based anywhere, with preferred availability within ±4 hours of UK time.

Responsibilities:

• Audit and assess existing GA4 configurations and tag structures.
• Build conversion funnels in GA4 using existing tags and data layers.
• Provide consultation on best practices for GA4 setup, including event and goal tracking.
• Design and implement new GA4 tracking builds to meet evolving product and marketing needs.
• Identify and resolve discrepancies between Universal Analytics and GA4 reports.
• Deliver clear documentation and support internal stakeholders in understanding analytics insights.

Qualifications:

• Demonstrated expertise in GA4, including advanced tagging and funnel creation.
• Strong experience with Google Tag Manager (GTM) and custom implementations.
• Deep understanding of differences between Universal Analytics and GA4.
• Proven ability to diagnose data discrepancies and implement fixes.
• Effective communicator with the ability to guide and advise cross-functional teams.

Project Details:

• Start Date: Flexible / TBD
• Duration: Ongoing, ad-hoc project-based work
• Working Hours: Flexible, with availability ideally within ±4 hours of UK time

About the Client:

The client is a digital-first business undergoing a transition to GA4 and looking to ensure their analytics stack is stable, insightful, and scalable. They value expert guidance to support informed product and marketing decisions.

Commitment to Inclusion:

Tribes and its clients are committed to building diverse teams and creating inclusive environments. Candidates from all backgrounds are encouraged to apply.